Privacy Policy

DialAgentMart ("DialAgentMart", "we", "us", "our") is an AI-first property discovery platform for Tamil Nadu. We are the demand-side companion to MyAgentMart, the broker platform where property agents list their properties — we read that inventory to help you discover it, but we are a separate service with our own account system and our own data.

This policy explains what personal data we collect when you use our website and mobile app, why we collect it, who we share it with, and the rights you have over it under India's Digital Personal Data Protection Act, 2023 ("DPDP Act"). It applies to every DialAgentMart surface: browsing and search, the DIA assistant, Property Hunts, favourites and saved searches, and notifications.

Browsing and searching properties does not require an account. Creating an account (phone number + OTP) is required to save favourites, run Property Hunts, and chat with DIA.

We collect the following categories of personal data:

• Account and profile data — your phone number (used to sign in via OTP; we never store a password), name, and optionally your email address, city, profile photo URL, and preferred language.
• Activity and preference data — searches, filters, favourites, saved searches and alerts, Property Hunt requirements (what you're looking for — purpose, budget, location, category), and your conversations and inferred preferences with DIA.
• Device and technical data — push-notification device tokens, and the IP address and device information associated with sign-in and other sensitive actions, used to rate-limit requests and detect abuse (see Data security).
• Communications data — messages you send us through the Contact Us form or support email, and any attachments you choose to include.

We do not collect payment card, UPI, or bank details. DialAgentMart is free to use and takes no payments.

• To create and secure your account, and verify your phone number via OTP.
• To operate the service you asked for: run searches, power DIA's recommendations, match your Property Hunts against new inventory, and maintain your favourites and saved searches.
• To send you notifications you've opted into — e.g. a Property Hunt match or an update on a saved search — over push, email, SMS, or WhatsApp, per your channel preferences.
• To detect and prevent fraud and abuse of the service (for example, rate-limiting how many OTP requests can be made in a short period).
• To respond to support requests sent through Contact Us.
• To meet our legal and regulatory obligations.

We do not use your personal data to serve third-party advertising.

DIA (Dial Intelligent Assistant) is our conversational assistant. When you talk to DIA, your messages are processed by our AI providers — currently Anthropic (conversation understanding and response generation) and Voyage AI (search and matching embeddings) — acting as our service providers under contract, solely to power DIA's replies and recommendations. They do not use your conversations to train their own general-purpose models.

DIA remembers structured preferences you've told it (for example, that you're looking for a plot in a particular budget) so it doesn't make you repeat yourself. This memory is personal data: you can view it, correct it, or ask DIA to forget something ("DIA, forget that I wanted a plot"), and erasing it removes it from future recommendations.

Match scores and recommendation reasons are generated by our matching and AI systems from your stated and inferred preferences — they are a decision-support tool, not a guarantee, and you should independently review any property before acting on it.

We do not sell your personal data. We share it only in these situations:

• Agent contact details. Listings show the listing agent's phone number so you can reach them. This does not, by itself, share your name, phone number, or identity with the agent — that only happens if you choose to contact them.
• Property Hunts with no current match. If a standing requirement you create doesn't match any current listing, we may broadcast it to relevant agents on MyAgentMart so they can respond with matching inventory. That broadcast is anonymized — it never includes your name, phone number, email, or exact address.
• Service providers. We use trusted providers to run the service: MSG91 (SMS/OTP delivery), Firebase Cloud Messaging (push notifications), and Anthropic and Voyage AI (DIA's AI processing, see DIA and AI processing). Each only receives the data it needs to perform its function, under a contract that restricts further use.
• Legal and safety. We may disclose information if required by law, legal process, or to protect the rights, property, or safety of DialAgentMart, our users, or the public — for example, investigating suspected fraud.
• Business transfers. If DialAgentMart is involved in a merger, acquisition, or asset sale, your data may be transferred as part of that deal, subject to this policy's protections continuing to apply.

Our website uses essential cookies and local storage to keep you signed in, remember your language and search preferences, and keep the app working correctly. We do not use third-party advertising or cross-site tracking cookies. Our mobile app stores equivalent data on your device using standard secure app storage rather than browser cookies.

We keep your account and activity data for as long as your account is active, plus a limited period afterward for legal and fraud-prevention purposes. IP addresses and device information logged against sensitive actions are kept only for the period needed to detect and investigate abuse.

To delete your account, go to Settings > Security > Deactivate Account — in the DialAgentMart app, or signed in on the web at dialagentmart.com. Deactivation starts a 15-day grace period during which you can contact us to reactivate; after that, your account is permanently deleted as described below.

When you delete your account, we anonymize your account record — your name, email, and phone number are removed or scrubbed — rather than deleting the row outright. This is because other records in our systems reference that account and must stay intact for audit and accounting integrity; anonymizing preserves those records without keeping your identity attached to them. Content you generated — favourites, saved searches, Property Hunts, notifications, and DIA preferences — is deleted.

As a data principal under the DPDP Act, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete personal data (most of this you can edit directly in your Profile and Settings).
• Withdraw consent for a specific purpose — for example, turning off marketing messages or a particular notification channel — at any time in Settings, without affecting the lawfulness of processing before withdrawal.
• Request erasure of your account, subject to the retention needs described above.
• Nominate another individual to exercise these rights on your behalf in the event of your death or incapacity.
• Register a grievance about how we've handled your personal data (see Grievance officer and contact us).

To exercise any of these rights, contact us at support@spyderai.in. We'll respond within the timeframe required by applicable law.

We restrict access to personal data to what's operationally necessary. In our admin tools, sensitive fields like phone numbers and email addresses are masked by default; viewing an unmasked value requires a justified reason and is logged. All administrative access to customer data is audited.

We rate-limit sensitive requests (per account and per IP address) and monitor for abuse of the service. While we work to protect your data, no online service can guarantee absolute security, and you should also take reasonable steps to keep your device and account secure.

DialAgentMart is intended for users who are at least 18 years old and legally able to enter into property-related conversations and transactions. We do not knowingly collect personal data from children. If you believe a child has created an account or provided us data, contact us and we'll remove it.

Some of our service providers — including our AI processing partners — may process data on servers located outside India. Where this happens, we rely on contractual protections with those providers to safeguard your data consistently with this policy and applicable law.

We may update this policy as our service evolves or as law requires. If we make a material change, we'll update the effective date above and, where required, notify you through the app or by email before the change takes effect. Continuing to use DialAgentMart after a change takes effect means you accept the updated policy.

For any question about this policy, to exercise your rights, or to raise a grievance about how your personal data has been handled, contact our Grievance Officer at support@spyderai.in. We aim to acknowledge grievances promptly and resolve them within the timeframe required under the DPDP Act.